Once you’ve uploaded your list, LinkedIn will identify LinkedIn members who match the company accounts you uploaded. However, LinkedIn will only correctly match with a prospect if the email address your company provides matches the email the prospect uses for LinkedIn. You can also upload a specific target list which includes contact email addresses.

Targeting your audience by company name is only one option.

You can upload up to 300,000 company names, with a minimum recommendation of 1,000 companies. For example, you may have several companies within the same industry that you plan to target in one ad campaign – this can be one of your audience segments. Best Practices for Generating Leads with LinkedIn ABM LinkedIn ABM Best Practice #1 – Add Your Target Accountsįirst, ask your sales team for a list of target accounts. Rather than casting a wide net, account-based marketing is a more focused approach that targets the individuals you want to become customers.ĭiscover how you can find the same success for your company with these best practices for utilizing LinkedIn account targeting. LinkedIn Account-Based Marketing (ABM) has proven itself an effective method for marketers to generate high quality leads for sales.

Did you know that 86% of B2B companies are utilizing an account-based marketing and sales strategy? Furthermore, 41% consider account-based marketing and sales a top B2B priority.

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